DJO Orthopaedic Update 29th March 2007





                                  DJO LAUNCHES NEW INTERNATIONAL WEBSITE & KNEE BRACE

DJO, a market-leading global company best known for its innovative non-operative orthopaedic and bracing products, under the DonJoy and Aircast brands, demonstrates its continued cutting edge innovation with the unveiling of their revolutionary new international website providing product comparison tools and an online Product Advisor, the first of its kind in the industry, and their new knee brace, the ‘ACL Everyday’.

DonJoy’s complete range of braces is available through its ground breaking new international website,
www.donjoy.eu. DonJoy’s new site provides a unique ‘Compare-a-Brace’ tool (see Appendix 1) allowing customers to compare over 130 products in 11 product groups providing a total of 125,000 different specifications (permutations) at a click of a button.  In addition customers can benefit from the newly developed online ‘Product Advisor’ (see Appendix 2), to help them choose the product most suited to their individual needs.

DonJoy’s new ‘ACL Everyday’ has been designed in response to consumer demand specifically for people with mild ACL, MCL and LCL instabilities who want to participate in non-contact sports such as tennis, jogging and golf and general day-to-day activities. With a world first ‘Total Comfort Guarantee’, the ACL Everyday is a lightweight (15 oz / 425gram), low profile, aesthetically pleasing knee brace, and represents DonJoy’s most comfortable, best fitting, easy to use, off the shelf product.  Utilising several new proprietary design features, including the DonJoy’s patented ‘4-points-of-leverage’™ system for ligament stability, this new brace is available in 7 sizes from XS to XXXL, and priced from £235.



                                                                                                                     ACL Everyday

For further product information on DonJoy’s full range of braces, please visit:
www.donjoy.eu or call DJO on free phone 0800 587 0857. (Always consult your medical practitioner before purchasing your brace).

                      For further press information, please contact Belinda Boyd at 20-20 PR
                           on +44 (0) 1793 780780 or email belindaboyd@2020pr.com.


                                  APPENDIX 1 - ‘Compare-a-Brace’ Tool example:





APPENDIX 2 - ‘Product Advisor’ – example: