DJO BRACES ITSELF FOR
MAJOR ONLINE PRESENCE
DJO, the global company best known for its innovative orthopaedic and bracing products, under the DonJoy and Aircast brands, has just unveiled its groundbreaking new international website (www.donjoy.eu) for global customers outside the US. This revolutionary marketing tool which will transform the way consumers and medical practitioners can choose non-operative and non-medicinal relief from musculoskeletal injury; the first of its kind worldwide in the orthopaedic sector.
DJO’s International Marketing Director, Lieve Vanden Berghe said: “This comes as a welcome addition to the industry – for consumers and physicians alike. It will dramatically cut the amount of time spent in surgeries and in rehabilitation, and will get people back in action faster. As a market leader in the musculoskeletal market, we feel it our duty to provide as much product and clinical research information as possible to help our customers choose the best products for their purposes. We are very excited by this new development in our international business.”
The new website is an integral part of DJO’s overall international business strategy, which has been developed in response to the need to centralise its sales and marketing activity following the purchase of Aircast, another global specialist in bracing and vascular products, and Axmed, the number three bracing company in France, last year.
DJO’s International Vice-President, Stephen Murphy, the driving force behind the centralisation and integration of the enlarged International business added: “DJO’s International division has its headquarters in Guildford, UK and covers all territories outside the US, primarily in Europe, Canada, Australia and Japan. To maintain and increase our presence in these important markets required a re-evaluation of our sales and marketing approach.”
Lieve Vanden Berghe continued: “Until recently we were represented by distributors in the main territories with each country responsible for their own sales and marketing activity, designing their own support material, including their online presence, with the result that there has been little overall brand continuity. DJO now has a direct presence through wholly-owned subsidiaries in these markets which has given us the perfect opportunity to centralise our international sales and marketing and improve the quality of our product support information with a major rebranding exercise and the development of our new international website which will provide a more coherent and consistent customer service.” The final development phase, the multi-lingual application, will be rolled out over the next two months. Visitors will have a choice of ten languages with a local news section for each country, which it is hoped will improve their overall corporate communications and efficiency.
Notes to Editors:
- DJO International’s HQ is in Guildford, UK and is the non-US arm of DJO Incorporated, which has its HQ in Vista, California
- DJO acquired Aircast in April 2006 and changed its name from dj Orthopaedics in May the same year.
- DJO is the leading global provider of products and services to promote musculoskeletal and vascular health, specialising in rehabilitation and regeneration products for the non-operative orthopaedic, spine and vascular markets.
- Stephen Murphy is Vice-President, DJO International; Lieve Vanden Berghe is DJO’s International Marketing Director.
For further press information, please contact Belinda Boyd at 20-20 PR
on +44 (0) 1793 780780 or email email@example.com.